7.2 – Business models

The economic impact of the different strategies of improvement (e.g., Novel Dual-purpose genotypes, on-farm hatching, comparison of breeds and range use) were assessed by utilizing results from consumer surveys (WP 1) and field evaluations on real and experimental farms (e.g. of dual offspring introduction in the system organization) obtained from WP1, WP5 and WP6 as well as quantitative data applied to production costs calculations. Based on standardized tools (indicators) developed in WP3 and the exchange with farmers and stakeholders (Poultry NPGs in WP2), the economic model has been developed following the “agri benchmark” methodology (www.agribenchmark.org) by Thünen Institute. For the model, the expected costs and benefits of the developed strategies of improvement were assessed and a price and profit margin was derived. Business models were developed to show the impact on the overall production chain identifying new market opportunities to offset the additional costs of adopting animal welfare practices.

Presentations

Review of European Pig and Poultry Production Systems and Marketing Labels Elaborating Animal Welfare – XVI European Association of Agricultural Economist (EAAE) – virtual congress – 20-23 July 2021

Poultry welfare in low-input outdoor production systems: the PPILOW project and Low-input outdoor and organic poultry productions: how to improve animal welfare in these systems? – World Poultry Congress 2022 – Paris and online 7-11 August 2022

Country report Germany – Actual development – WPSA – World Poultry Science Association, Meeting of Working group 1: Economy and Marketing – Helsinki – 11 May 2023

Broiler production in Germany – future development? – Agri benchmark Poultry Conference – Braunschweig – 26-29 June 2023

Quantitative Ex Ante Assessment of Animal Welfare Practices: Challenges and Solutions and How can poultry farming systems evolve to meet the major societal and environmental challenges? – XVII Congress of the European Association of Agricultural Economists 2023 (EAAE) – Rennes – 1 September 2023

Slow and local or fast and global – examining business opportunities to advance good welfare practices in organic and outdoor farming – 75^th EAAP 2024 conference – Florence – 1-5 September 2024